Foot Traffic Counts
Foot traffic data, also known as mobility data or footfall data can reveal consumer trends that are fundamental to strategic decision-making in various industries. We utilise foot traffic data to associate people’s movements with physical places.
Foot Traffic Counts
Foot traffic data, also known as mobility data or footfall data can reveal consumer trends that are fundamental to strategic decision-making in various industries. We utilise foot traffic data to associate people’s movements with physical places.
Quick Overview
We collect customer mobility patterns to help you effectively plan for your retail store location and design, discover customer demographics, understand customer engagement, and optimise your marketing campaigns.
For instance, measuring foot traffic to a supermarket or shopping mall can show when the store has the most crowd and so, should be staffed accordingly. Similarly, as an investor, comparing the mobility data of two competitor shopping malls can indicate which will be a stronger investment for a private equity firm.
How we collect data
There are many we collect foot traffic data. However, for measuring external foot traffic, we typically use demographic and data aggregators. For internal foot traffic, we deploy one or more of point-of-sale (POS) system, artificial intelligence (AI) and facial recognition tools, or data-as-a-service (DaaS) solutions and/or manual devices.
Summarily, we use anonymous mobile device tracking data, Video camera systems, Artificial Intelligence (AI) and facial recognition technology, Break beams and infrared sensors, Thermal sensors, Pressure mats, Manual tally or clicker counter for collecting, collating and analysing footfall traffic data.
Collecting traffic datasets gives you the metrics you need to answer critical questions that form the basis for your decision-making. These questions include:
- How many people visit this place in a given timeframe?
- What is the duration of their stay when they visit?
- What times of day do most people visit the location?
- How many people walk past the establishment vs. into the establishment?
- What is the most activities engaged in by most visitors?
- How accessible to customers is the location?
Why Foot Traffic Data
We deploy accurate points of interest (POI) data needed for proper foot traffic analysis in order to provide proper context, detailed metadata, and precision & accuracy for an error-free business decision-making.
- Gain customer insight
- Optimize store staffing and growth opportunities
- Determine store location and improve layout and design
- Better inventory planning and management
- Measure marketing campaigns and sales
- Stratetegize winning against the competition
