Foot Traffic Analysis
We provide indepth analysis for foot traffic data, also known as mobility data or footfall data, in order to reveal consumer trends that are fundamental to strategic decisions in a variety of industries.
Foot Traffic Analysis
We provide indepth analysis for foot traffic data, also known as mobility data or footfall data, in order to reveal consumer trends that are fundamental to strategic decisions in a variety of industries.
Our Analytical Systems
Irrespective of the type of foot traffic, we can incorporate it into our analytical systems to give you deeper insight into the directions and dimensions of your foot traffic data, such as who is going where and when.
Analyzing foot traffic data is essential for making important decisions for your retail business, such as planning your store design and location, understanding your customer demographics, uncovering customer engagement, and optimising your marketing campaigns.
How we connect the dots
In analysing foot traffic data, we take cognizance of the different types of foot traffic datasets, depending on how they are collected (e.g. artificial intelligence or AI & facial recognition tools, or data-as-a-service or DaaS solutions) and where they are collected (externally and internally generated foot traffic).
We also take care of the lapses and limitations of technologies such as messy GPS data, incomplete business listing information, and the limitations associated with knowing exactly where places are located. This way, we are able to provide an overarching objective of the entire foot traffic analysis.
Our foot traffic analysis help you answer critical decision-making questions, such as the following:
- How many visitors visit my business under normal circumstance?
- What impact did my latest campaign have on my store traffic?
- Did my latest renovation impact on my store traffic?
- Does these visitors behaviour suit my business model?
- How accessible is the potential site for potential customers?
- How does the neighbourhood affect customers foot traffic?
- Which brand is the most trending in my select location?
- Would my business foot traffic decline if there is a nearby competition?
Why it matters to your business
When making business decisions for most local retail establishments either for management or investing, capturing and analysing foot traffic data is very important. Knowing what to look out for is as important as having the data.
For instance, measuring foot traffic to a supermarket or shopping mall can show when the store has the most crowd and as such, should be staffed accordingly. Similarly, as an investor, comparing the mobility data of two competitor shopping malls can indicate which will be a stronger investment for a private equity firm.
With the analysis we apply to your foot traffic data, you will be confident in making crucial business decisions such as:
- Determine a suitable store location
- Define and locate your traget market
- Improve your inventory management
- Reevaluate staffing and hours of operation
- Inform expansion and growth decisions
- Stratetegize winning against the competition
- Make important investment decisions as an investor
