When most people think of the new year, they think of resolutions, strategies, new plans, and “new mes”—literally. As the year unfolds, many strategies and resolutions may not be followed through accurately, thereby making the intent futile. Running a business, especially a retail store, can be saddled with anxieties as you set new goals and KPIs.
Some resolutions could help you move into the new year with high hopes, but it takes a concrete strategy to keep it going. In this article, we will share four strategies that will help you move your retail store forward in 2024.
Maximize Social Media
Over the last few years, there has been a rapid increase in physical stores, creating a brand presence on social media. Recent statistics show how Instagram is becoming a favorite for many retail stores.
Social media can be used to corroborate your existing marketing efforts. Having a social media presence not only allows your prospective customers to find you but also helps you to communicate with them in a “language” they understand best.
For instance, Medplus Pharmarcy’s Instagram page uses witty, engaging, and captivating visual content to engage its followers.
In addition, having a social media presence will help you provide social customer service. According to the 2020 Sprout Social Index™, social media helps retail businesses listen to and respond to customer concerns as quickly as possible.
Ease Your Checkout System
Peak hours mean that there will be a lot of foot traffic in your store. However, many customers may be unwilling to stay in long lines while checking out of your store. Meeting a long line can be boring and time-consuming, and many times, the fault might not be with the cashier or the security personnel.
Easing in-store queues will increase the satisfaction of many customers. To ease foot traffic at the checkout process, consider widening the counters. With this, you will be able to check out many customers at the same time.
The goal is to ensure that users are satisfied with their experience in the store. You must not keep them waiting for a long time. You can make the surroundings entertaining, thereby reducing the stress on the queue.
Collect Reviews about your Retail Store
Studies show that people make more decisions when they hear other people’s opinions about something. Knowing how your customers feel about your store and customer service will give you an insight into how to serve them better.
According to BrightLocal, 89% of consumers trust online reviews and recommendations. You can collect reviews using your Google Business Profile, or via social media. After getting these reviews, promote the good ones and amend the not-so-good reviews.
Use a Foot Traffic Counter in the Store
Enough of guesswork; invest in a foot traffic counter to understand your customers’ behavior and to have accurate data on foot traffic in your retail store. You need to make more informed decisions by having in-store data on how many people walk into your store per time.
Foot traffic counters are the future of retail businesses. Don’t trivialize the power of data. Having a foot traffic counter helps determine the trend of peak periods, allowing retailers to plan for personnel and resources to ensure that check-outs are seamless and stress-free. You can check out retaliaADV’s services to select the best plan for your store.
In Conclusion: Be Creative
The growing trend of content and social media is influencing the way people shop. While you prepare strategies to increase revenue, you must not neglect your customers. Customer satisfaction will increase foot traffic to your store. You can embrace technology to get accurate foot traffic data for your store by booking a demo with us. Once again, we wish you a prosperous 2024!
